“Telling effective stories is not easy. The difficulty lies not in telling the story, but in convincing everyone else to believe it.”
— Yuval Noah Harari, Sapiens, p. 33
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Insight
A corporation's value isn't in buildings or contracts. It's in the durable shared belief of investors, employees, customers.
Try this
Examine one organization you're part of. List 5 shared beliefs that hold it together. What if one cracked?
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